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 Marketing Resources 

Here you can find lots of stuff that will make you a true go getter!



Each archetype has its own unique traits, strategy, philosophy, strengths, weaknesses, points of difference, tone and voice, goals, experiences, approaches and style.

Learn right now which one fits your brand!



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As the year draws to a close, it's not too late to plan the next year and make it your most successful year. At Vapro, we're committed to helping you achieve your goals, and that's why we're excited to offer our Planning Guide for next year. This comprehensive guide will walk you through every step of the planning process, from setting goals to developing strategies and tracking your progress. We'll also provide you with tips and tricks on how to stay motivated and on track throughout the year. It's not too late... download this free copy today and if you would like our support in the process, we offer the Annual Planning Services Package, contact us and let's talk about how we can work together.



In the dynamic world of branding, strong core values serve as the bedrock of a successful brand identity. At Vapro, we recognize the significance of core values in shaping a brand's character and guiding its decision-making. To empower you in crafting a brand that stands for something, we've developed the Vapro Core Values Builder. This interactive tool will guide you through a process of introspection and exploration, helping you identify the core principles that define your brand's essence. Whether it's innovation, sustainability, or customer centricity, your core values will serve as a compass, directing your brand's messaging, actions, and overall impact. Embrace the power of core values and embark on a journey of brand authenticity. Take advantage of this powerful tool that we have used with many successful brands to start cultivating a brand that resonates with purpose and meaning



Ready to transform your marketing and unlock new avenues for success? Take our free CMO questionnaire and discover the potential of Fractional CMO services. This flexible solution offers expert guidance and execution without the commitment of a full-time hire, perfect for SMBs seeking to optimize their marketing strategy and achieve sustainable growth. Dive in and unlock your business's potential!

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Welcome to our Buyer Persona Template! Dive into the minds of your ideal customers through detailed profiles based on market research and real data. Understand their needs, goals, challenges, and decision-making processes to tailor your strategies effectively. Identify your primary, secondary, and tertiary buyer personas to grasp the nuances of your target audience. Explore their unique characteristics and discern what sets them apart, empowering you to deliver personalized solutions and enhance customer engagement. Click here and download our guide.

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This tool is designed to assist you in assessing various aspects of your brand, from its fundamental essence to its impact on sales. There are no definitive right or wrong answers; instead, it serves as a guide to uncover areas of potential improvement and fortification. Your brand's essence remains timeless, yet periodic evaluation is essential to ensure its resonance in the dynamic world. Review how your brand interacts with its environment, communicates its message, and stays aligned with the evolving needs of your target audience. Let's embark on this journey together to maintain your brand’s relevance and foster stronger connections with your audience.

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As you embark on the execution phase of your strategic planning, this guide aims to provide you with the tools and insights needed to translate your vision into action. From putting your strategic plan into motion, to fostering a culture of accountability and continuous improvement, this guide will walk you through the essential steps required to ensure the successful implementation of this year's marketing plan. Let's dive into the operational aspects that will empower you as a marketing executive to drive results and achieve your goals.

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As the market landscape evolves with shifting consumer preferences, it's crucial for brands to adapt and rejuvenate their identity. In this guide, we'll delve into the importance of spring cleaning your brand and offer actionable strategies to ensure your brand remains always relevant and resonates with your audience. Throughout this guide, we'll explore key objectives, such as conducting a thorough brand audit, refreshing visual assets, updating messaging, and enhancing online presence. By leveraging real-life examples and providing valuable tools, we aim to equip you with the insights and resources necessary to effectively revitalize your brand and propel it towards success in today's dynamic marketplace.




In today’s dynamic market, businesses often face significant challenges in their marketing and communications efforts. Whether dealing with declining sales, reduced customer engagement, or low conversion rates, identifying and solving these problems is crucial for sustained growth. This well known “Wheel Model” will provide a structured approach to effectively tackle these issues. We have developed this Guide to expand on the wheel model and help you navigate through each step to achieve better marketing outcomes.

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