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Brand Strategy & Consulting:
Do you have a great idea and need support to execute it? Worry not, we've got your back... our team boasts a long-standing history of proven capacity and expertise, and we're here to help you turn that dream into a reality. Let us be your support system and watch your vision come to life!
General Consulting
We offer a range of specialized consulting services designed to help individuals and businesses achieve their strategic communication and marketing goals. Our fractional marketing and brand stewardship services provide access to top-level marketing expertise on a flexible and cost-effective basis. Our team works closely with clients to develop tailored solutions that address their unique challenges and opportunities, from conducting market research to crafting brand messaging and designing visual identities. Additionally, we provide comprehensive management of public opinion for individuals and businesses, ensuring that their reputation is protected and enhanced.
Brand Strategy
BrandForgeâ„¢ a unique proven process developed by Vapro designed to support businesses in breathing life into their visionary ideas. From birthing a powerful brand vision to crafting a remarkable brand identity and universe, BrandForge is the path to forging brands that leave a lasting impact on their audience. We understand the importance of a strong and memorable brand identity, which is why we offer specialized consulting services to help businesses develop and enhance their brand identities. Our services include defining the brand's personality, key messages, developing the visual and verbal experiences that best represent your brand, and creating a consistent and cohesive brand identity across all channels. We will work closely with you to ensure that your brand accurately reflects your values, goals, and target audience. Whether you're just starting out or looking to refresh your brand, we have the expertise and creativity to help you stand out in your market.
ATL Creative:
We offer a range of specialized Above the Line (ATL) advertising services to help businesses maximize their impact and reach. Our ATL services include strategic planning, conceptual and visual creation, and graphic design to create compelling and effective advertising campaigns that resonate with your target audience. Our team will work closely with you to understand your business goals and create custom solutions that drive results. Whether you're looking to create a brand awareness campaign, launch a new product, or drive sales, our team will provide you with the ATL services you need.
BTL Creative & Execution:
We understand the importance of Below the Line (BTL) advertising and events in creating engaging and memorable experiences for customers. We offer consuptualization, event planning and execution services, including launch events and other types of events, to help businesses make a lasting impact on their customers. Our experienced BTL and event team will work closely with you to understand your business goals and create custom solutions that drive results.
Public opinion management:
Managing public opinion and maintaining a positive brand image in today's digital world in imperative. That's why we offer a range of specialized public opinion management services to help businesses and personalities establish and maintain a strong online presence. Our public opinion management services include commercial positioning, online image management, SERP positioning, and managing influencers and cybermilitancy. Our team will work closely with you to understand your business goals and create custom solutions that drive results. Whether you're looking to build a positive reputation, improve your online image, or protect your brand from negative attacks, trust us to provide the services you need to succeed.
We have also developed specific products for specific needs and budgets. Surely, here you will find the package that best suits your needs.
Start Up Kit:
Includes the basic graphic and marketing elements to take a brand from its incubation process to its launch. Based on our strategy and DNA of the company, we will develop the name, logo, brand architecture and other graphic and sales assets necessary to be easily identifiable as belonging to the brand. Delivables: • Name • Logo and elements (.ai, jpg, png) • Brandbook (pdf) pitch presentation • One pager • Flyers and/or digital brochure (2) • Email templates (2) • Social objects • email signatures • Simple website in operation.
Rebranding Kit:
The re-branding kit will use the brand's communication strategy to establish a new image, logo and necessary material for a re-introduction to the market of the reformed brand. Innovating, reinventing and adapting to new market challenges is a necessity for any business. Delivables: • Name • Logo and elements (.ai, jpg, png) • Brandbook (pdf) pitch presentation • One pager • Flyers and/or digital brochure (2) • Email templates (2) • Social objects • email signatures • Simple website in operation.
Landing in the USA Kit:
In a highly competitive and challenging market like the United States, the marketing and communications strategy of an existing company entering the United States must have a strong brand image and robust go-to-market tools for local and growth. We understand the challenges of positioning existing Latin American businesses in the US market, evaluating the competition, analyzing scenarios, comparing product offerings and creating the ideal foundation for the introduction and growth of your brand, resulting in a strategy and products that can compete. successfully in the American market.
Digital Marketing Readiness Kit:
Most of a brand's consumers - current or potential - spend a large part of their day in digital media and it is imperative for companies in any industry to establish strategies to create an encounter with their consumer on these platforms. With our Digital Marketing Readiness Kit we will establish the bases for the brand to enter the digital market, achieving reach, attraction and, finally, conversion among its potential consumers.