​​Digital marketing is all about metrics, everything is measured and tracked, and there's no place for guesswork. You can always run an A/B test if you have doubts about your actions. But, why would you want to guess when all the information is available?
While tactical ideas are important, strategic planning is even more important. When you plan strategically, you can make sure you have seen all the variables and have picked the path that best serves your brand's solid growth. Investing upfront in a solid strategy is better than trying several isolated tactics and seeing what "sticks." By planning and executing to perfection, you will be able to grow your brand in a solid manner, while reducing the number of possible mistakes.
Data is abundant in today's marketing landscape, which allows for agile decision-making and faster pivoting. If you have doubts, you can always run A/B testing to see how your audience responds, before committing to a larger budget. Investing upfront in careful planning and testing will save you money in the long run. Don't make the mistake of wanting to save money upfront and launching an initiative without careful planning and testing. Instead, focus on creating a solid strategy that serves your brand's growth and execute it to perfection.
According to a recent survey, companies that have a documented content marketing strategy are more successful than those that don't. In fact, 65% of the most successful content marketers have a documented strategy, compared to only 14% of the least successful. Another study
showed that businesses that have a well-defined marketing strategy experience a 38% higher customer retention rate and a 32% higher increase in revenue than those without.
Therefore, it's clear that investing upfront in a solid marketing strategy is a wise decision. It not only saves you money in the long run, but it also helps your brand grow faster and more solidly.
So, if we know that digital marketing is all about metrics, and everything is measured, isn't it best not to guess and invest upfront in a solid strategy? Making sure you have the best possible plan, and then executing it to perfection is the fastest way to grow your brand in a solid manner.
Remember, the mistakes will be reduced, and the investment upfront will save you tons in the long run.