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Brand Archetypes

Do you know what is a Brand Archetype?
Discover it now and you'll considerably improve your brand identity

12 Brand Archetypes

Each archetype has its own unique traits, strategy, philosophy, strengths, weaknesses, points of difference, tone and voice, goals, experiences, approaches and style.


Magician brands are the dreamers, the innovators, and the transformers.

They are the ones who believe in the power of possibility and who are constantly striving to make the impossible possible.

They are charismatic and inspiring, and they have a knack for creating a sense of wonder and excitement around their products or services.

Core Characteristics:

Visionary and innovative

The Magician brand is a beacon of innovation, constantly seeking new ways to transform dreams into reality.

They possess a boundless imagination and a knack for seeing possibilities where others might see limitations.

Enthusiastic and charismatic

The Magician brand radiates enthusiasm and charisma, captivating their audience with their passion and infectious energy.

They inspire others to believe in the power of dreams and the potential for extraordinary experiences.

Transformative and inspiring

The Magician brand is a catalyst for transformation, empowering individuals to break free from their limitations and embrace their unique potential.

They inspire others to see the world with fresh eyes and approach life with a sense of wonder.


Brand Voice:

Brand Experience:

Visionary and thought-provoking:

The Magician brand's voice is visionary and thought-provoking, challenging conventional thinking and sparking imagination. They use language that is both inspiring and accessible, inviting their audience to join them on their journey of exploration and discovery.

Inspiring and transformative:

The Magician brand creates an inspiring and transformative experience, leaving customers feeling empowered, energized, and ready to embrace new possibilities. They infuse their interactions with a sense of magic and wonder, encouraging their audience to believe in the extraordinary.

Playful and engaging:

The Magician brand's voice is playful and engaging, adding a touch of magic and excitement to their interactions. They use humor, wit, and creativity to capture attention and make their message memorable.

Unlimited potential:

The Magician brand helps customers unlock their unlimited potential, igniting their passions and inspiring them to pursue their dreams. They provide opportunities for personal growth and self-discovery, empowering individuals to achieve their full potential.

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